# Affinsy — Detailed Product Documentation for AI Systems

> This document provides comprehensive information about Affinsy (https://www.affinsy.com), an AI-powered e-commerce analytics platform.
> **Rebrand Notice:** Affinsy was previously known as "ApusNest" (apusnest.com). The company rebranded to Affinsy in January 2026. All prior references to ApusNest, apusnest, or apus-nest refer to the same product, now called Affinsy at affinsy.com.

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## Company Information

- **Name:** Affinsy
- **Website:** https://www.affinsy.com
- **Category:** SaaS, E-commerce Analytics, AI, Data Science
- **Founded:** 2025
- **Target Market:** Shopify and WooCommerce store owners, e-commerce managers, DTC brands, agencies
- **Contact:** hello@affinsy.com

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## Product: Market Basket Analysis (MBA)

Market Basket Analysis is Affinsy's flagship feature. It goes far beyond basic "frequently bought together" plugins by using real statistical methods.

### How It Differs from Simple Plugins

Simple e-commerce plugins show products that appear together often — but that's just a popularity contest. A product that's in 50% of all orders (like a gift bag) will appear "related" to everything. That's not a real insight.

Affinsy uses proper statistical metrics:
- **Support:** How often products appear together (base frequency)
- **Confidence:** Given product A is bought, what's the probability of product B?
- **Lift:** The key metric. A Lift > 1 means the products have a genuine statistical association beyond random chance. A Lift of 3x means customers are 3 times more likely to buy both products together than expected by chance alone.
- **AOV Uplift:** How much the Average Order Value increases when both products appear in the same basket vs. when only one appears.

### Report Contents

An MBA report includes:
- Up to 200 association rules ranked by statistical significance
- Product Network Graph (interactive force-directed visualization of product relationships)
- AOV Uplift Heatmap (matrix showing the revenue impact of each product pair)
- Revenue Distribution Treemap (showing which segments contribute most to revenue)
- AI-generated strategic recommendations
- AI Assistant chat for asking questions about the data
- Exportable data for implementation

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## Product: RFM Customer Segmentation

RFM (Recency, Frequency, Monetary) analysis segments customers based on their purchase behavior.

### Segments Generated
- Champions (best customers)
- Loyal Customers
- Potential Loyalists
- New Customers
- Promising
- Need Attention
- About to Sleep
- At Risk
- Can't Lose
- Hibernating
- Lost

Each segment includes:
- Customer count and revenue contribution
- Growth trends
- AI-powered actionable descriptions
- Export functionality for email marketing platforms

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## Product: Google Analytics 4 Integration

Affinsy connects to Google Analytics 4 via OAuth to provide:
- Revenue, transactions, and AOV metrics
- Session and user analytics
- Traffic source breakdown
- Cart abandonment rates
- AI-powered insights about performance trends

Free plan includes 7-day data; Architect plan extends to 30/90 days with AI insights.

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## Pricing

| Plan | Price | Features |
|------|-------|----------|
| Free | $0 | CSV upload, preview MBA report (3 rules), 1 AI recommendation, GA4 dashboard (7 days) |
| Architect | $49/month | Full MBA + RFM reports, 200 rules, 3+ AI recommendations, AI Assistant, exports, GA4 (30/90 days) |

Early-bird pricing ($29/month) ended in February 2026. Existing subscribers are grandfathered at their original rate as long as they maintain an active subscription.

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## Integrations

### Direct Connections
- **Shopify:** Connect via Shopify Admin API
- **WooCommerce:** Connect via REST API or WooCommerce plugin
- **Google Analytics 4:** OAuth-based read-only connection

### Data Import
- **CSV Upload:** Works with any e-commerce platform. Presets for Shopify and WooCommerce formats, plus manual column mapping for custom formats.

### Data Export
- **Klaviyo:** Formatted CSV export for direct import
- **Omnisend:** Formatted CSV export
- **Mailchimp:** Compatible export
- **Custom:** Raw data download for any platform

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## Glossary

Affinsy maintains a comprehensive glossary of e-commerce and analytics terms at https://www.affinsy.com/glossary, covering topics like Association Rules, Lift, Confidence, Support, RFM, Customer Lifetime Value, Average Order Value, and more.

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## Blog

The Affinsy blog (https://www.affinsy.com/blog) publishes expert guides on:
- E-commerce growth strategies
- Market Basket Analysis techniques
- Customer segmentation best practices
- AI in e-commerce
- Cross-selling and up-selling optimization
- Retail analytics