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Practical guides for e-commerce growth.

Data-driven strategies, actionable use cases, and step-by-step guides to help you boost AOV and build lasting customer relationships.

FeaturedEducation

Who Is a Merchandising Engineer?

Merchandising decisions like bundles, cross-sells, and win-back timing usually run on gut feel because nobody has time to mine the order data properly. Here's the role that's emerging to close that gap, and why it looks less like an analyst and more like a hire that works the data itself.

Aug 5, 20267 min read
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Company News

ApusNest is Now Affinsy — Our New Name, Same Mission

We've rebranded from ApusNest to Affinsy. Here's why we changed our name, what it means for you, and how our mission to help e-commerce stores unlock hidden revenue remains the same.

Jan 15, 20264 min read
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Growth Strategy

Profit Marketing: A Manager's Guide to Margin-First Growth

Discover profit marketing strategies to enhance margin-first growth. Learn to measure contribution margin and optimize your marketing efforts.

Aug 6, 202615 min read
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Growth Strategy

Sales Total for E-Commerce Managers: Calculate and Act

Unlock the power of your sales total. Learn how to calculate and utilize this key metric to drive your e-commerce success.

Aug 5, 202616 min read
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Growth Strategy

Repeat Purchase Rate: A Practical Guide for E-Commerce Marketers

Discover how to boost your repeat purchase rate and enhance customer retention. Learn strategies that drive profits for your e-commerce business.

Aug 4, 202619 min read
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Growth Strategy

Customer Cohort Analysis: A Practical Guide for Analysts

Unlock your potential with customer cohort analysis. Learn how to track behavior over time, boost retention, and reduce churn effectively.

Aug 3, 202620 min read
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Growth Strategy

Marketing SKU Playbook for E-Commerce Teams

Unlock revenue potential with a strong marketing SKU strategy. Discover how to optimize SKU data for effective analysis and growth.

Aug 2, 202612 min read
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Growth Strategy

Ecommerce SKU Guide for Analytics-Driven Stores

Mastering your ecommerce SKU strategy boosts analytics accuracy. Learn to create SKUs, audit data, and enhance your product management today!

Aug 1, 202611 min read
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Growth Strategy

Multi-Store Ecommerce: A Data-Driven Guide for Growth Teams

Unlock growth with multi-store ecommerce. Discover strategies for managing separate storefronts, boosting analytics, and driving success.

Jul 31, 202616 min read
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Growth Strategy

Best Singdata.com Alternatives for E-Commerce in 2026

Discover top singdata.com alternatives for e-commerce. Affinsy offers fast insights with AI-driven bundling—perfect for mid-market store owners!

Jul 30, 202615 min read
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