Data-driven strategies, actionable use cases, and step-by-step guides to help you boost AOV and build lasting customer relationships.
Merchandising decisions like bundles, cross-sells, and win-back timing usually run on gut feel because nobody has time to mine the order data properly. Here's the role that's emerging to close that gap, and why it looks less like an analyst and more like a hire that works the data itself.
We've rebranded from ApusNest to Affinsy. Here's why we changed our name, what it means for you, and how our mission to help e-commerce stores unlock hidden revenue remains the same.
How to tell from an order export whether two products steal sales from each other: the lift check, the cross-order check, a worked example, and what to do with a substitute pair.
How to build a first-product table from your order export, read it against the new-customer baseline, and put the products whose buyers come back into your ads, landing pages and first-order offers.
Why redemptions overstate what a second order discount does, how to test one with a hold-out group, a worked example where 150 redemptions produce 20 extra second orders, and what to use instead.
Why the second one-off order is a better moment to offer a coffee subscription than the first, how to time reorder reminders per bag size and grind, which coffees bring first-time buyers back, and the early signs a subscriber is about to cancel.
Lifetimely alternatives grouped by the job they do: profit and LTV dashboards, attribution, retention cohorts, segmentation, product-level analysis and a plain spreadsheet, with the questions to test each one against your own order export.
How to time pet food reorder reminders from your own orders: median days to second order per product and bag size, how to handle the first bag, which add-ons to suggest, and when to offer autoship.
How to measure repeat purchase rate for a supplement store per product, time reorder reminders from the observed gap instead of the label's days of supply, and test entry pack sizes against the second order.
How to measure second-order rate by acquisition channel from an order export: one channel rule, one window, a channel by cohort month table, and a first-product split that shows whether the channel or the entry product is to blame.
Stop guessing what your customers want to buy. Affinsy gives you the insights to create irresistible bundles and promotions.