Data-driven strategies, actionable use cases, and step-by-step guides to help you boost AOV and build lasting customer relationships.
FeaturedEducation
Who Is a Merchandising Engineer?
Merchandising decisions like bundles, cross-sells, and win-back timing usually run on gut feel because nobody has time to mine the order data properly. Here's the role that's emerging to close that gap, and why it looks less like an analyst and more like a hire that works the data itself.
Aug 5, 2026·7 min read
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Company News
ApusNest is Now Affinsy — Our New Name, Same Mission
We've rebranded from ApusNest to Affinsy. Here's why we changed our name, what it means for you, and how our mission to help e-commerce stores unlock hidden revenue remains the same.
Jan 15, 2026·4 min read
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Growth Strategy
Profit Marketing: A Manager's Guide to Margin-First Growth
Discover profit marketing strategies to enhance margin-first growth. Learn to measure contribution margin and optimize your marketing efforts.
Aug 6, 2026·15 min read
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Growth Strategy
Sales Total for E-Commerce Managers: Calculate and Act
Unlock the power of your sales total. Learn how to calculate and utilize this key metric to drive your e-commerce success.
Aug 5, 2026·16 min read
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Growth Strategy
Repeat Purchase Rate: A Practical Guide for E-Commerce Marketers
Discover how to boost your repeat purchase rate and enhance customer retention. Learn strategies that drive profits for your e-commerce business.
Aug 4, 2026·19 min read
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Growth Strategy
Customer Cohort Analysis: A Practical Guide for Analysts
Unlock your potential with customer cohort analysis. Learn how to track behavior over time, boost retention, and reduce churn effectively.
Aug 3, 2026·20 min read
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Growth Strategy
Marketing SKU Playbook for E-Commerce Teams
Unlock revenue potential with a strong marketing SKU strategy. Discover how to optimize SKU data for effective analysis and growth.
Aug 2, 2026·12 min read
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Growth Strategy
Ecommerce SKU Guide for Analytics-Driven Stores
Mastering your ecommerce SKU strategy boosts analytics accuracy. Learn to create SKUs, audit data, and enhance your product management today!
Aug 1, 2026·11 min read
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Growth Strategy
Multi-Store Ecommerce: A Data-Driven Guide for Growth Teams
Unlock growth with multi-store ecommerce. Discover strategies for managing separate storefronts, boosting analytics, and driving success.
Jul 31, 2026·16 min read
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Growth Strategy
Best Singdata.com Alternatives for E-Commerce in 2026
Discover top singdata.com alternatives for e-commerce. Affinsy offers fast insights with AI-driven bundling—perfect for mid-market store owners!
Jul 30, 2026·15 min read
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