ApusNest is Now Affinsy — Our New Name, Same Mission

If you've been following us since the early days, you knew us as ApusNest. Today, we're proud to introduce our new identity: Affinsy.

Same team. Same product. Same mission to help e-commerce stores uncover hidden revenue in their sales data. Just a name that better represents who we are and where we're headed.

Why We Rebranded

When we launched ApusNest, we were a small team with a focused idea: use data science — specifically Market Basket Analysis — to help Shopify and WooCommerce store owners discover which products are genuinely bought together, not just the popular ones.

As we grew, a few things became clear:

1. Our scope expanded. We started with MBA, then added RFM Customer Segmentation, Google Analytics integration, AI-powered strategic recommendations, and Semantic Segmentation. ApusNest was a name tied to our origin, not our future.

2. "Affinsy" tells our story better. The name comes from affinity — the statistical measure at the heart of what we do. Every association rule, every customer segment, every product cluster is about finding genuine affinities hidden in your data. We find the connections that matter.

3. Clarity matters. In conversations with store owners and agencies, we kept hearing the same thing: "What does ApusNest mean?" A name should communicate value instantly. Affinsy says data affinity and analytics in two syllables.

What Changed

What Didn't Change

Everything that matters:

• Your account — If you had an ApusNest account, it's the same account at affinsy.com. No action needed.
• Your reports — All existing MBA and RFM reports are right where you left them.
• Your integrations — Shopify, WooCommerce, and Google Analytics connections continue working seamlessly.
• Your data — Nothing was migrated, moved, or touched. Same database, same security.
• Pricing — The Architect plan is now $49/month (up from the $29 early-bird price). All existing subscribers are grandfathered at their original rate as long as they maintain an active subscription.
• Our mission — We still believe every store owner deserves access to real data science, not simplified popularity contests.

Our Product Today

Since launch, Affinsy has grown into a comprehensive e-commerce analytics platform:

• Market Basket Analysis — Statistically significant product associations with Lift, Confidence, Support, and AOV Uplift metrics
• RFM Customer Segmentation — Identify your Champions, At-Risk customers, and everyone in between
• Google Analytics Dashboard — Revenue, sessions, conversions, and AI-powered insights from your GA4 data
• AI Strategic Roadmap — Personalized action plans generated from your store's actual data
• Product Network Graphs — Interactive visualizations of how your products relate through real purchases
• AOV Heatmaps — Find the highest-value cross-sell opportunities at a glance
• Segment Export — Download customer segments formatted for Klaviyo, Omnisend, and other email platforms

What's Next

The rebrand isn't just cosmetic — it marks the beginning of our next chapter. In the coming months, we're focused on:

• Workspace-based workflows — Manage multiple stores from a single dashboard
• Deeper ad platform integrations — Connect your analytics to Meta Ads, Google Ads, and more
• MCP Server — Enable AI assistants to query your e-commerce data directly
• Weekly optimization routines — Turn data analysis from a one-time event into a growth habit

A Note to Our Community

To everyone who trusted ApusNest with their store data — thank you. You shaped this product with your feedback, feature requests, and honest conversations about what store owners actually need.

We're the same team, building the same product, now with a name that better represents our vision: finding the affinities hidden in your data that drive real growth.

Welcome to Affinsy.

Have questions about the transition? Reach out anytime at hello@affinsy.com.

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