Affinsy Rankings · August 2026 edition

Best Retention & CRO Agencies in DACH, 2026

The 17 strongest retention, lifecycle and CRO agencies we found for e-commerce brands in DACH, scored 0-100 on proven results, specialization, data sophistication, reputation and track record. This is Affinsy's opinionated take, weighted toward demonstrated data work; rank position is never purchasable.

Researched
Affinsy team, August 2026
Updated
August 11, 2026
Next edition
September 13, 2026
Evidence cutoff
September 8, 2026
01 · At a glance

The 17 best retention and CRO agencies in DACH

konversionsKRAFT ranks #1 in Affinsy's August 2026 ranking of retention and CRO agencies in DACH, scoring 67 of 100, ahead of MAILODY (#2, 65/100) and RELAIN (#3, 58/100). All 17 agencies in DACH are scored on the same five pillars: proven results, specialization, data sophistication, reputation and track record.

Affinsy ranking of retention and CRO agencies in DACH, August 2026 edition: rank, agency, focus, total score out of 100 and the five pillar scores behind it (results /30, specialization /20, data sophistication /20, reputation /15, track record /15). Sortable by any score column.
AgencyFull listing
#1konversionsKRAFT67/100Full listing ↓
#2MAILODY65/100Full listing ↓
#3RELAIN58/100Full listing ↓
#4growganic52/100Full listing ↓
#5ABxpert49/100Full listing ↓
#6retenya46/100Full listing ↓
#7SiegerKonzept46/100Full listing ↓
#8amail agency45/100Full listing ↓
#9Onlineshop Performance44/100Full listing ↓
#10Advereo44/100Full listing ↓
#11Boost it42/100Full listing ↓
#12Convertlab39/100Full listing ↓
#13Szczerba Solutions36/100Full listing ↓
#14ConversionBoosting34/100Full listing ↓
#15saltylemon27/100Full listing ↓
#16retentionclub23/100Full listing ↓
#17RECI IT Solutions22/100Full listing ↓

02 · The ranking, scored

Email / SMS lifecycleCRO / experimentationFull retention

#1 konversionsKRAFT

CRO

Bad Homburg, DE · CRO / experimentation + behavioral science · konversionskraft.de · Founded 1996

67/100
Rank #1 of 17 in DACH

konversionsKRAFT: Bad Homburg consultancy founded 1996 by Andre Morys - Germany's largest CRO firm, combining experimentation with behavioural science; runs the growth minded SUPERHEROES conference.

Why konversionsKRAFT ranks #1 in DACH: Three decades of track record and enterprise-grade quantified cases (Haufe +EUR 5.2M growth). It is a CRO consultancy rather than a retention shop, so it scores nothing on Klaviyo-side specialization - and still ranks second.
Score composition67 of 100 pts
25
17
12
11
33
Results
25/30

computeruniverse +18.2% revenueHaufe +EUR 5.2M growthlargest German CRO consultancysource ↗

Specialization
17/20

AB Tasty, Kameleoon, Adobe, Dynamic Yield partners

Data sophistication
12/20Not yet verified

Evidence found:structured testing+4attribution+2CDP+2cross-sell / basket analysis+4No public evidence:segmentation / RFMpredictive LTV

Reputation
2/15

no reviews found publiclyawards and community footprint

Track record
11/15

since 1996 (30 years)team multi-team AG

#2 MAILODY

Email / SMS

Linz, AT · Klaviyo-only lifecycle (email/WhatsApp/print) · mailody.com · Founded 2019

65/100
Rank #2 of 17 in DACH

MAILODY: Linz-based, Klaviyo-only lifecycle agency - the first Klaviyo Elite partner in DACH and EMEA Agency Partner of the Year 2025. Built its own RFM and inbox-testing tools; 100+ brands.

Why MAILODY ranks #2 in DACH: The region's specialization leader: top Klaviyo tier, proprietary data tooling including RFM, and quantified cases (Paul Hewitt email revenue doubled). A thin third-party review base is all that separates it from the UK/US leaders.
Score composition65 of 100 pts
24
20
8
5
8
35
Results
24/30

Paul Hewitt: email revenue doubled, >22% Klaviyo revenue shareKlaviyo Agency Partner of the Year EMEA 2025source ↗

Specialization
20/20

First Klaviyo Elite partner in DACHown RFM tool

Data sophistication
8/20Not yet verified

Evidence found:segmentation / RFM+4attribution+2CDP+2No public evidence:predictive LTVcross-sell / basket analysisstructured testing

Reputation
5/15

no reviews found publiclyawards and community footprint

Track record
8/15

since 2019 (7 years)100+ brands served

#3 RELAIN

Retention

Munich, DE · Full retention (email/SMS/WhatsApp/loyalty) · relain.agency · Founded 2023

58/100
Rank #3 of 17 in DACH

RELAIN: Munich founder-led retention boutique (formerly minth) covering email, SMS, WhatsApp, direct mail, loyalty and subscriptions, deliberately capped at 10 brands at a time, now with a second base in Austin, TX.

Why RELAIN ranks #3 in DACH: Strong documented outcomes (SUSHI BIKES +221% email revenue; femtis +197% returning customers) and a weekly retention newsletter. Boutique scale and a plain partner tier limit the ceiling.
Score composition58 of 100 pts
24
10
10
4
10
42
Results
24/30

SUSHI BIKES +221% email revenuefemtis +197% returning customers100+ brandssource ↗

Specialization
10/20

Klaviyo + Shopify PartnerRetention Score tool

Data sophistication
10/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisCDP

Reputation
4/15

5/5 across 1 on Googleawards and community footprint

Track record
10/15

since 2023 (3 years)boutique, max 10 brands served

#4 growganic

CRO

Remscheid, DE · CRO / A-B testing + web analytics · growganic.de · Founded 2022

52/100
Rank #4 of 17 in DACH

growganic: Remscheid CRO and web-analytics agency (GA4, GTM, server-side tracking) for online shops, founder-led with 65+ clients.

Why growganic ranks #4 in DACH: The Ankerkraut case (+EUR 234,445/month from 28 winning tests) is one of DACH's best-documented CRO results, and 44 ProvenExpert reviews add credibility. Small team and no premium certifications cap it.
Score composition52 of 100 pts
21
10
6
7
8
48
Results
21/30

Ankerkraut: +EUR 234,445/month from 28 winning A/B tests65+ clientssource ↗

Specialization
10/20

GA4/GTM/server-side tracking stack

Data sophistication
6/20Not yet verified

Evidence found:structured testing+4attribution+2No public evidence:segmentation / RFMpredictive LTVcross-sell / basket analysisCDP

Reputation
7/15

4.99/5 across 44 on ProvenExpertawards and community footprintsource ↗

Track record
8/15

since 2022 (4 years)team small, founder-led

#5 ABxpert

CRO

Steinhagen, DE · A/B testing exclusively for Shopify Plus · abxpert.de

49/100
Rank #5 of 17 in DACH

ABxpert: Steinhagen agency doing A/B testing exclusively for Shopify Plus shops, with in-house data, design and dev teams; references include Tom Tailor and LFDY.

Why ABxpert ranks #5 in DACH: Huge claimed aggregates (2,500+ tests, EUR 110M+ verified additional revenue, 250+ shops) drive volume scores, but the claims are self-reported with no reviews or named-case numbers behind them.
Score composition49 of 100 pts
20
10
6
12
51
Results
20/30

2,500+ A/B tests, EUR 110M+ verified additional revenue, 250+ shops (Tom Tailor, LFDY)source ↗

Specialization
10/20

Shopify Plus specialization

Data sophistication
6/20Not yet verified

Evidence found:structured testing+4attribution+2No public evidence:segmentation / RFMpredictive LTVcross-sell / basket analysisCDP

Reputation
1/15

no reviews found publiclyawards and community footprint

Track record
12/15

team in-house teams

#6 retenya

Retention▲ 1

Munich, DE · Full retention (Klaviyo/WhatsApp/loyalty/subs) · retenya.com · Founded 2020

46/100
Rank #6 of 17 in DACH

retenya: Munich retention brand of ondevi GmbH (~15 German-speaking specialists) running Klaviyo plus WhatsApp, push, loyalty and referral; claims ~EUR 100M/yr client revenue via Klaviyo.

Why retenya ranks #6 in DACH: Marquee client results (AG1 +460% email recipients; TEVEO +81% YoY Klaviyo revenue), but a plain partner tier and no review footprint yet.
Score composition46 of 100 pts
24
12
6
3
54
Results
24/30

AG1 +460% email recipientsTEVEO +81% YoY Klaviyo revenue~EUR 100M/yr client revenue via Klaviyosource ↗

Specialization
12/20

Klaviyo Silver Master

Data sophistication
6/20Not yet verified

Evidence found:segmentation / RFM+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisstructured testingCDP

Reputation
1/15

no reviews found publiclyawards and community footprint

Track record
3/15

since 2020 (6 years)team ~15

#7 SiegerKonzept

Email / SMS▼ 1

Ratingen, DE · Klaviyo retention + growth · siegerkonzept.com

46/100
Rank #7 of 17 in DACH

SiegerKonzept: Ratingen retention and growth partner, rebranded from Retention7 in 2026 and run by Joshua Klatt and Fred Schult; pairs strategic growth consulting with Klaviyo email retention and claims EUR 50M+ email revenue generated.

Why SiegerKonzept ranks #7 in DACH: A high Klaviyo tier for its size and aggressive documented growth cases (EUR 2K to 89K+/month email revenue). Small public evidence base and no reviews keep it mid-table.
Score composition46 of 100 pts
21
14
6
5
54
Results
21/30

Supplement brand: EUR 2K to 89K+/month email revenueEUR 50M+ email revenue generated overall

Specialization
14/20

Klaviyo Master Gold

Data sophistication
6/20Not yet verified

Evidence found:segmentation / RFM+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisstructured testingCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
5/15

team small team, 100+ projects

#8 amail agency

Email / SMSNew entry

Greven, DE · Klaviyo and Chatarmin WhatsApp retention · amail.agency

45/100
Rank #8 of 17 in DACH

amail agency: Klaviyo-only retention agency (amail GmbH) serving 7 to 8 figure DTC brands such as Sheko, Rosental Organics and Overshield, known for pairing Klaviyo with Chatarmin for WhatsApp lifecycle work.

Why amail agency ranks #8 in DACH: The strongest verified specialization in this tier, a Klaviyo Gold Master tier confirmed in Klaviyo's own directory alongside a clean ProvenExpert profile. What is missing is client evidence: the numbers on site are industry benchmarks rather than per-client results, and there are no case study pages.
Score composition45 of 100 pts
12
14
6
7
6
55
Results
12/30

Klaviyo Gold Master partner5.00 from 7 ProvenExpert reviewsclients include Sheko and Rosental Organics

Specialization
14/20

Klaviyo Gold Master partner (directory verified)

Data sophistication
6/20Not yet verified

Evidence found:segmentation / RFM+4CDP+2No public evidence:predictive LTVcross-sell / basket analysisstructured testingattribution

Reputation
7/15

5/5 across 7 on ProvenExpertawards and community footprintsource ↗

Track record
6/15

team unknown

#9 Onlineshop Performance

Email / SMS▼ 1

Rain (LU), CH · Shopify performance + Klaviyo lifecycle · onlineshop-performance.ch · Founded 2022

44/100
Rank #9 of 17 in DACH

Onlineshop Performance: Lucerne-based team (~6) pairing Shopify performance marketing with Klaviyo lifecycle - the only Klaviyo Master Gold partner in Switzerland.

Why Onlineshop Performance ranks #9 in DACH: A unique market position (Switzerland's highest Klaviyo tier) and decent cases (ROKKER +80% online sales YoY), but a very small portfolio and no reviews.
Score composition44 of 100 pts
20
14
4
3
3
56
Results
20/30

THE ROKKER COMPANY +80% online sales Q1 YoYonly Klaviyo Gold Partner in Switzerlandsource ↗

Specialization
14/20

Klaviyo Master Gold (the only one in Switzerland)

Data sophistication
4/20Not yet verified

Evidence found:segmentation / RFM+4No public evidence:predictive LTVcross-sell / basket analysisstructured testingattributionCDP

Reputation
3/15

no reviews found publiclyawards and community footprint

Track record
3/15

since 2022 (4 years)team ~6

#10 Advereo

Email / SMS▼ 1

Berlin, DE · Klaviyo-exclusive email/SMS (no SEO/ads) · advereo.de · Founded 2023

44/100
Rank #10 of 17 in DACH

Advereo: Two-person Berlin agency working exclusively on Klaviyo email/SMS for online shops - explicitly no SEO, ads or web design.

Why Advereo ranks #10 in DACH: Sharp focus with documented results (Ben & Ginger: 30%+ of shop revenue from email) and honest positioning, but founded 2023 with two people - track record and reputation simply need time.
Score composition44 of 100 pts
20
10
10
4
56
Results
20/30

Ben & Ginger: >30% of shop revenue from emailNAKT 60% avg open ratesource ↗

Specialization
10/20

Klaviyo Partner (public badge)

Data sophistication
10/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
4/15

since 2023 (3 years)team 2

#11 Boost it

Retention▼ 1

Berlin, DE · Email/SMS/WhatsApp retention (growth agency line) · boostit.de · Founded 2020

42/100
Rank #11 of 17 in DACH

Boost it: Berlin growth agency whose retention line covers email, SMS and WhatsApp with RFM segmentation practice, alongside paid and tracking services.

Why Boost it ranks #11 in DACH: Evidences RFM and testing capability, but retention is one of five service lines, there's no Klaviyo badge, and the best published case is a traffic/tracking result rather than a retention one.
Score composition42 of 100 pts
20
6
10
6
58
Results
20/30

RFM segmentation practiceGAIA AG traffic +376% (tracking case)

Specialization
6/20

Works in Klaviyo without a public partner badge

Data sophistication
10/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
6/15

since 2020 (6 years)team unknown

#12 Convertlab

CRONew entry

Heilsbronn, DE · CRO / A-B testing for Shopify brands · convertlab.net · Founded 2023

39/100
Rank #12 of 17 in DACH

Convertlab: Bavarian CRO agency (Convertlab GmbH, incorporated January 2024, Shopify Partner since February 2023) running Bayesian A-B testing for Shopify brands under a five times ROI guarantee, with a CROcast podcast as its content channel.

Why Convertlab ranks #12 in DACH: Volume claims are unusually specific for this tier, 800 plus tests across 70 plus shops, and the Shopify Partner listing is verified. The blocker is its own site: the pages render only in the browser, so no case study, client result or data-practice claim on convertlab.net could be verified by fetch.
Score composition39 of 100 pts
14
10
6
3
6
61
Results
14/30

Shopify Partner listing claims 800+ A-B tests, 70+ shops and EUR 15M+ additional revenue5.0 from 2 directory reviews

Specialization
10/20

Shopify Partner (Plus services)TUEV-certified sales psychology

Data sophistication
6/20Not yet verified

Evidence found:structured testing+4attribution+2No public evidence:segmentation / RFMpredictive LTVcross-sell / basket analysisCDP

Reputation
3/15

5/5 across 2 on Shopify Partner Directoryawards and community footprintsource ↗

Track record
6/15

since 2023 (3 years)team unknown

#13 Szczerba Solutions

Email / SMS▼ 2

Zurich area, CH · Klaviyo flows + campaigns for DACH DTC · szczerbasolutions.com · Founded 2024

36/100
Rank #13 of 17 in DACH

Szczerba Solutions: Zurich-area boutique running Klaviyo flows and campaigns for DACH DTC shops, founded by Adam Szczerba.

Why Szczerba Solutions ranks #13 in DACH: Concrete short-term results (+CHF 33,837 email revenue in 30 days) and a claimed CHF 30M+ generated, but credentials are self-described and there is no third-party evidence.
Score composition36 of 100 pts
20
6
8
64
Results
20/30

+CHF 33,837 email revenue in 30 days for a clientCHF 30M+ generated claimed

Specialization
6/20

Self-described Klaviyo Partner

Data sophistication
8/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4No public evidence:predictive LTVcross-sell / basket analysisattributionCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
2/15

since 2024 (2 years)team small team

#14 ConversionBoosting

CRO▼ 2

Ludwigshafen, DE · CRO / A-B testing, UX, analytics · conversionboosting.com · Founded 2013

34/100
Rank #14 of 17 in DACH

ConversionBoosting: Ludwigshafen CRO agency (founded 2013) known for its own certification program, testing tool and a large public knowledge base.

Why ConversionBoosting ranks #14 in DACH: Strong educational footprint and longevity, but no published quantified client cases - unusual for a CRO firm - and an empty review profile.
Score composition34 of 100 pts
5
10
10
7
66
Results
5/30

1,200+ A/B tests by founderown CRO certification program + testing tool

Specialization
10/20

Own certification programGA4/Matomo/Piwik Pro

Data sophistication
10/20Not yet verified

Evidence found:structured testing+4attribution+2cross-sell / basket analysis+4No public evidence:segmentation / RFMpredictive LTVCDP

Reputation
2/15

no reviews found publiclyawards and community footprint

Track record
7/15

since 2013 (13 years)team 11-50

#15 saltylemon

Email / SMS▼ 2

Norderstedt, DE · Klaviyo practice in small marketing agency · saltylemon.de · Founded 2010

27/100
Rank #15 of 17 in DACH

saltylemon: Three-person online-marketing agency near Hamburg running a Klaviyo practice ('Klaviyo Partneragentur') alongside general services.

Why saltylemon ranks #15 in DACH: Evidences segmentation and testing basics, but the Klaviyo claim is self-described, and there are no case studies or reviews to verify against.
Score composition27 of 100 pts
5
6
8
8
73
Results
5/30

Klaviyo Partneragentur (self-described)qualitative testimonials only

Specialization
6/20

Self-described Klaviyo partner agency

Data sophistication
8/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4No public evidence:predictive LTVcross-sell / basket analysisattributionCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
8/15

since 2010 (16 years)team 3

#16 retentionclub

Email / SMS▼ 2

Geisa, DE · Done-for-you Klaviyo management (fixed retainer) · retentionclub.de

23/100
Rank #16 of 17 in DACH

retentionclub: Solo done-for-you Klaviyo operation (fixed retainer, no revenue share) run by Julian Reinhard, who spent five years at a leading German Klaviyo agency.

Why retentionclub ranks #16 in DACH: Credible background and long client retention (2.5+ years), but as a one-person shop with testimonial-only evidence, it scores at the floor on most verifiable pillars.
Score composition23 of 100 pts
5
6
10
77
Results
5/30

Solo operatorclients retained 2.5+ yrs15+ e-com brands

Specialization
6/20

No public partner badgefive years of Klaviyo-only work

Data sophistication
10/20Not yet verified

Evidence found:segmentation / RFM+4structured testing+4attribution+2No public evidence:predictive LTVcross-sell / basket analysisCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
2/15

team 1 (solo)

#17 RECI IT Solutions

Email / SMS▼ 2

Zug, CH · Klaviyo service line + Shopware/WordPress dev · reci.ch · Founded 2013

22/100
Rank #17 of 17 in DACH

RECI IT Solutions: Zug-based dev shop (5-7 people) offering Klaviyo email marketing as a service line alongside Shopware and WordPress development.

Why RECI IT Solutions ranks #17 in DACH: A verified Klaviyo partner, but references are shop-build projects without retention performance numbers - the least retention-focused profile that still met the listing bar.
Score composition22 of 100 pts
5
10
7
78
Results
5/30

Klaviyo partner logo shownreferences are shop builds without performance numberssource ↗

Specialization
10/20

Klaviyo PartnerShopware Bronze

Data sophistication
0/20Not yet verified

No public evidence:segmentation / RFMpredictive LTVcross-sell / basket analysisstructured testingattributionCDP

Reputation
0/15

no reviews found publiclyawards and community footprint

Track record
7/15

since 2013 (13 years)team 5-7

Missing from this list?

/100
#? · unclaimed

Suggest an agency for the next monthly edition (your own counts). We research and score every candidate against the same public rubric; suggesting never buys a spot.

Reviewed with the next monthly edition
03 · Methodology

How agencies are scored

Every agency is scored 0-100 across five pillars from publicly verifiable evidence collected in August 2026. Evidence is weighted by tier: independently verified beats self-published, self-published beats claimed. The weighting is ours and deliberately favors data-driven operators; we publish the full rubric so you can disagree with it.

The Data Sophistication pillar is scored from public claims until verified. Earning the ✓ Verified Data-Driven badge means showing the data work behind the listing: a case study or work example we validate by hand, or one free Affinsy analysis on a client store. It is never granted for a reply alone.

Separately, any agency can confirm its listing: check what we published and tell us what is wrong. Corrections ship with the next edition, they are free, and they change nothing about the score. Confirmed listings say so under the card, which tells you the facts came from the agency rather than only from our research.

30

Proven results

Quantified case studies: email revenue share, LTV, CVR, repeat rate. Volume and standout bonuses on top of an evidence base score.

20

Specialization

Klaviyo partner tier (Elite > Master Platinum > Master Gold > Platinum > Partner) or CRO-platform credentials. Self-claimed expertise scores low.

20

Data sophistication

Segmentation / RFM, predictive LTV, cross-sell / basket analysis, structured testing, attribution, CDP. Scored from each agency's public claims until verified with real evidence.

15

Reputation

Third-party review volume and rating, industry awards, community footprint.

15

Track record

Years operating and client volume in e-commerce retention or CRO.

Excluded during sourcing: platform and tool vendors (Ebbo, ELAINE, Salesfire), absorbed agencies (Electriq), experimentation firms without an e-commerce-primary practice (Conversion.com, Cro Metrics, Speero, Daydot, Creative CX), generalists (WAUMEDIA, e-dialog), and agencies whose claims could not be verified (REO).

04 · Questions

Questions about this ranking

Which is the best retention and CRO agency in DACH in 2026?
konversionsKRAFT ranks #1 in Affinsy's August 2026 ranking of retention and CRO agencies in DACH, scoring 67 of 100, ahead of MAILODY (#2, 65/100) and RELAIN (#3, 58/100). All 17 agencies in DACH are scored on the same five pillars: proven results, specialization, data sophistication, reputation and track record.
How does Affinsy score retention and CRO agencies?
Each agency is scored 0-100 across five pillars: proven results (30 points), specialization (20), data sophistication (20), reputation (15) and track record (15). Scoring uses publicly verifiable evidence collected in August 2026, weighted by tier: independently verified evidence beats self-published, and self-published beats claimed. konversionsKRAFT scored 67, MAILODY scored 65 and RELAIN scored 58 in DACH.
Can an agency pay to be listed or to rank higher?
No. Rank position is never purchasable and no agency pays to appear in the ranking. Verification is free, and confirming a listing corrects factual details without changing the score.
What does the Verified Data-Driven badge mean?
It means the agency's data-capability claims were backed by evidence Affinsy validated by hand: a case study or work example, or one Affinsy analysis run on a client store. It is never granted for a reply alone. No agency in DACH carries the badge in the August 2026 edition.
How often is the ranking updated?
Monthly. The current edition is August 2026, last updated August 11, 2026, and the next edition publishes September 13, 2026. Rankings are recomputed from evidence each edition, so positions move between editions.
05 · Verification

Earn the Verified Data-Driven badge

Show the data work behind your listing: run a free analysis on one client store, or submit equivalent evidence. The badge lands in the next monthly edition.

Verification is free · Rank position is never purchasable