Free Strategy Tool
Stop guessing your
discount strategy.
Should you offer 20% off, or will that just eat your margin?
Input your Confidence & Lift metrics below to find the mathematically perfect strategy.
Knowledge Base
Mastering the Mechanics
Profitability comes down to understanding two hidden numbers in your data: Lift and Confidence.
Lift (The "Synergy" Score)
Measures how much more likely two products are bought together compared to random chance.
- > 1.0: Positive synergy (They sell each other)
- < 1.0: Competition (They kill each other)
Confidence (The "Habit" Score)
The percentage of buyers who purchased Product A that also purchased Product B.
- High (>30%): Strong organic habit. Don't discount.
- Low (<10%): Weak connection. Needs a nudge.
The 3 Golden Rules
Hidden Synergy
High Opportunity
High LiftLow Conf
Customers love these together but rarely find them. This is your "Gold Mine."
Action: Bundle & Discount
Organic Habit
Profit Leak
Any LiftHigh Conf
They are already buying both. A discount here is just a donation to the customer.
Action: Cross-sell Full Price
False Friends
Risk
Low LiftAny Conf
These products compete (e.g. Vanilla vs Chocolate).
Forcing a choice kills conversion.
Action: Keep Separate
