RFM segments, ready for Klaviyo flows.
Affinsy scores every customer in your order history on recency, frequency, and monetary value, groups them into segments like Champions and At risk, and exports any of them as a CSV with Klaviyo-ready headers. No integration to install, and Affinsy never touches your Klaviyo account.
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How segments get into Klaviyo
Two steps: export the segment from your RFM report, then import it with Klaviyo's own CSV import. You control exactly which customers move and when.
- Run an RFM analysis on your order history (CSV upload, webhook, or API).
- In the customer table, filter to the segment you want: Champions, At risk, Hibernating, or any other.
- Pick Klaviyo in the export dialog and download the CSV with Klaviyo-ready headers.
- In Klaviyo, create or pick a list and use the CSV import.
- Map the extra columns (Segment, Total Spent, Days Since Last Order, Total Orders) to profile properties.
- Build flows and campaigns off the segment property: winback for At risk, VIP treatment for Champions.
Segments with substance, not just a list of emails.
Every customer scored on recency, frequency, and monetary value, then grouped into segments like Champions, Loyal, At risk, and Hibernating, each with counts and revenue share before you export.
Winback offers for At risk, VIP treatment for Champions, re-permission for Hibernating. Each segment maps to a campaign you can build the same day you import it.
Klaviyo specifics
No. Affinsy never touches Klaviyo. You download a CSV that is formatted for Klaviyo's import and upload it yourself. There is no OAuth grant, no API key exchange, and your customer list never syncs anywhere automatically.
No, and that is deliberate: you review exactly which customers leave Affinsy and when. To refresh a segment, re-run the analysis and export again. On the Agency plan you can also pull segment data over the REST API and automate the handoff in your own pipeline.
A stable customer identifier is enough for segmentation itself, but Klaviyo needs real email addresses to import contacts. If your customer ID column is not emails, Affinsy warns you before exporting.
The standard RFM taxonomy, scored from recency, frequency, and monetary value: Champions, Loyal, Potential loyalists, Need attention, About to sleep, At risk, Hibernating, and more. Each segment shows its customer count and revenue share before you export.
Your best Klaviyo audience is already in your order history.
Run RFM on your orders and export your first segment today.
Order data from: Affinsy for Shopify · Affinsy for WooCommerce · Affinsy for Shoper
Segments out to: Affinsy for MailerLite · Affinsy for Omnisend